Why Branding Can Never Be Automated

Whether it’s processing and shipping mail or building cars in factories, computer automation is an economic gamechanger. Businesses worldwide are searching for ways to cut costs and increase efficiency, but some things will always require a human touch.

Here are just a few of the reasons why your branding needs to be handled by a living, feeling person.

Customers Prefer a Human Touch

As industry giants like Google, Amazon, and Facebook spread their influence, consumers are more suspicious than ever of large, emotionless corporations.
Studies show that when consumers perceive a brand as human, they are 2.1 times more likely to love the brand and 1.9 times more likely to be satisfied by it. If you want to ensure your customers are content with every step of their experience, remind them of the people who make up your company and are there to meet their needs.

True Art Comes from Beyond the Boardroom

When most people think of the word “art”, they think of galleries full of paintings or libraries full of literature.

However, art is simply expressing our inner feelings for the outside world to understand—what is branding if not communicating what drives our business and makes us unique?

Your art and business are your unique creations, and if you want to continue to attract customers and innovate your industry, you need to keep them close to the chest.

Machines Cannot Compete with Your Vision

Whether it’s a workshop or a brick-and-mortar store, every business is started with a vision and mission statement that guides every decision the company makes.

These two things are the backbone of any business and are personal to every business owner. While machine learning has come a long way and will make unimaginable strides in the future, your dreams will never matter to them as much as they do to you.

Any effort to automate the branding and heart of your business will only lead away from your goals.

Whether you consider brand marketing an art or a science, we can all agree that the human spirit is critical to a business’s success.

If you’re looking for ways to develop your business ethos and learn more about what your customers desire, book an initial consultation with station 369 for the most uniquely human marketing advice in the industry.

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