Advertising is the magic word on the tip of every business owner’s tongue. It drums up images of bold, exciting visuals paired with a copy that excites its audience. Every business owner dreams of having their own marketing campaign that will make them a global phenomenon, and I’m going to show you how this is more possible now than ever.
Let’s take a quick look at why digital marketing is becoming the main strategy of millions of businesses and why it should be yours too.
They’re More Effective Than Traditional Advertising
Digital marketing is a great channel for small businesses because it has a proven track record of bringing in more business for a fraction of what traditional television costs.
The best part about this increased effectiveness? Business owners who have a tighter marketing budget can now reach the customer masses they’ve always dreamed of without breaking the bank.
They Reach Customers Around the World
Advertising has changed a lot in the past few decades. The story used to go that a small business would aim to have their radio or tv ads played in their home state or, if they had the budget, across their region of the country.
That was the key to success in the past, but that strategy will not work in our digital age of instant connections.
More than 22% of the world’s population uses platforms like Facebook, Twitter, and Instagram. This means any business, whether they’re a corporation or a mom-and-pop, can now reach millions of potential customers with a few clicks of a button. If you want your business to grow you have to reach out to these global consumers with digital marketing.
They Build Stronger, Personal, Connections
Personalization of ads has long been one of the greatest enemies of the marketer. You want to build a relationship with a potential client and learn about their wants and needs, but you end up having to dilute your message to reach the greatest amount of eyes and ears.
Luckily for marketers and businesses, this problem is being solved by social media giants segmenting their user base by age, location, hobbies, careers, and their past experiences. Now, social media enables us to focus ads on your ideal customers—making your clients feel listened to and appreciated.
Digital advertising is the future for businesses big and small, and no matter what industry you’re looking to break into or customer base you want to penetrate, I’ll be here to help you. Learn more about my digital marketing tools by visiting my website and discover how we can grow together.
