In Between Borders, Beyond Boundaries, Muraly guides entrepreneurs and business leaders in navigating international markets with authenticity and cultural intelligence. The EIA (Embed, Interpret, Act) Method is a game-changing framework that enables organizations to deeply understand local markets while scaling globally.

Drawing from his own journey—growing up as an immigrant in Canada and working across South Asia, Europe, and beyond—he showcases how cultural immersion fuels innovation and sustainable business growth. Through real-world case studies, Muraly demonstrates how businesses can harness diversity as a competitive advantage.

For anyone seeking global expansion, this book is your roadmap to success across borders.