In Between Borders, Beyond Boundaries, I guide entrepreneurs and business leaders in navigating international markets with cultural authenticity.
The EIA (Embed, Interpret, Act) method is central to the book, which empowers leaders to engage with local contexts while pursuing global ambitions.
Through my journey—from immigrant experiences in Canada to working across South Asia and Europe—I demonstrate how cultural immersion and sensitivity can drive innovation and sustainable growth. The book underscores the importance of valuing diversity as a competitive advantage, combining global insights with local understanding to resonate in diverse markets. I offer practical case studies, inspiring leaders to embrace multicultural identities and broaden their horizons in an interconnected world.
Through this book, I aim to inspire readers to pursue their passions with purpose and expand their horizons. For anyone looking to grow their business globally, I hope the EIA method serves as a powerful guide to succeed across borders by embracing cultural awareness. Let this be your blueprint for meaningful impact and connection.