If you are a leader in a North American company or institution—whether large or small—looking to tap into the global marketplace or connect authentically with diaspora communities here in the West, you are chasing vital growth. But the hard truth I’ve learned after decades of global scaling is that no single formula can guarantee you can reach or connect with people.
In our interconnected world, diversity presents both our greatest strength and our most significant challenge. As a “third-culture kid” who grew up on three continents, I learned firsthand that the East and West often view the world through different lenses. While we operate in a global village, we must recognize that Western thinking is just one of many perspectives.
