Digital marketing is a forever-changing field, but that’s what makes it all the more important to stay on top of the predicted trends. Knowing and preparing for these trends can help you take advantage of them to push your brand’s digital marketing efforts to the next level.
Here are the top 5 digital marketing trends you’ll want to keep an eye on in 2022.
1. The Future Is Meta
Facebook’s rebranding to Meta marked the certified beginning of the next big thing in social media—virtual and augmented reality. VR is already immensely popular in the gaming industry, but social VR is starting to blow up.
The concept might seem hard to wrap your head around, but Facebook is betting big on meta being the future of the web. With a host of new opportunities for brands to connect with their customers and push creativity to new limits, the metaverse is definitely something to keep an eye on.
2. The Growth of AI
We already know how important AI and machine learning are, and in 2022 that importance is only expected to grow. AI is changing the future of digital marketing in terms of data strategy, predicting outcomes, and enhancing the quality of a brand.
As AI becomes more accessible, more and more businesses are moving from a traditional model to a more advanced marketing strategy. In 2022, focus on the how’s and why’s of AI and machine learning technologies to see how they can boost your current marketing strategy.
3. Corporate Social Responsibility Is Here to Stay
In our current world, it’s not enough for a brand to only be about its products and services. Corporate Social Responsibility (CSR) has played an important role in the past few years and will only become more vital in the years to come.
I’ve talked about the importance of CSR in the past, and how companies can benefit from it. In 2022, take the time to understand your audience, what they care about, and how you can position your brand to reflect those values.
4. Embrace the Influencer
Influencer marketing is set to reach $13.8 Billion in 2021 and is only expected to grow. Influencer marketing is a great way to gain access to a new audience while reinforcing your brand’s credibility and reputation. In the long run, it’s also a great method to foster brand advocates.
In 2022, focus on growing long-term relationships with the influencers you collaborate with. Don’t forget about micro-influencers either—they’re expected to provide a lot of value in 2022.
5. Advertising vs Privacy
Modern digital advertising relies heavily on data tracking, but it won’t for long. This year, Google announced its decision to end cookie tracking in 2022, although it has been delayed to 2023. Nevertheless, this development will make targeted advertising and automatic data optimization much more difficult.
What this means is that companies will have to shift their model towards ethically sourced data through market research, social listening, and other non-invasive methods.
2022 is shaping up to be a year with a lot of potential for growing businesses and brand building should be an international focus for business owners. Our digital agency has pivoted to 369 Konnect and focused on capital minded brand elevation. Let’s connect and see how we can help you.
