Marketing has always been adaptive and progressive, but 2020, and all the difficulties that came with it, have kicked that evolving nature into overdrive. Here are just three of the major innovations you can expect from the marketing industry in 2021.
The Rise of Chatbots and AI
Marketing is all about communicating your solution to your customer’s challenges, and despite the fact we’re still in social isolation, we can still have these critical conversations, just in different guises.
Moving online means that your method of client communication needs to digitize. Initial conversations are facilitated by helpful and friendly advisors in the form of chatbots or AIs that are being developed daily. It’s typically after this first interaction that more personal and deeper conversations take place.
Listings Are More Important Than Ever
Did you know that more than 1 billion people use Google Maps a month? Listings have always been crucial for business marketing, but people are relying more and more on map services to find businesses that can support their needs.
With people all across North America rallying to support small businesses in this time of crisis, you need to ensure this market segment can find you online to browse your wares or services.
Marketing Agencies Need to Revolutionize Their Talent
Revolution never comes easily, especially to a group of people who may not see its value. With digital marketing agencies gaining popularity, it can be hard to differentiate between one agency and another.
For marketing agencies to thrive in 2021 and beyond, they need to take a hard look at how they leverage their team’s talents and how they stand out to super-serve their clients in a post-COVID world. Organizations that allow their employees to shine, versus adhering to strict organization structures and dictums, will stand out from the growing digital marketing crowd.
Overhauling your business and preparing for the future isn’t simple, but with the right tools and advisors to help create a robust and agile game plan, you’ll be able to achieve almost anything. Visit our website and connect with my team to start laying the groundwork for a successful 2021. You won’t believe what you can accomplish.